Why Marketers are Scurrying to Provide Video Based Content
Comscore reports that as of April 2012, almost 85 percent of US audience viewed online video. An adult viewer watches 21.8 hours a month on an average and this is double the corresponding figure in...
View ArticleEnsuring a Truly Integrated Experience Across Multiple Devices
Consumers now access content through multiple devices. The diversity of touch points is not just limited to devices such as desktops, tablets or smart phones, but also to mediums such as web browsers,...
View ArticleThe Future of the PC as a Content Source
The August 2012 Abode Digital Index study “How Tablets are Catalyzing Brand Website Engagement” reveals that consumers are showing an increased preference to tablets. The study also highlights the fact...
View ArticleShopBAZAAR Provides a Contextual Shopping Experience
In 1867, Harper’s BAZAAR became America’s first fashion magazine. The magazine has now achieved another first with the launch of ShopBAZAAR, a breakthrough online store that allows the viewer to...
View ArticleDigital Catalog & Content Performance: Top 5 Metrics (#4)
The fourth topic in my series of Top 5 Metrics when evaluating digital catalog and content performance is the Shopping Cart Funnel — which is really a related group of metrics rather just one (sorry, I...
View ArticleMerchandising via Digital Catalogs: Your Online Storefront
Online merchandising is a less-talked about part of ecommerce that, in theory, should achieve a similar goal as its in-store conterpart: to “display products in such a way that stimulates interest and...
View ArticleMITX Mobile Migration Summit: Why to Focus on Tablets for Ecommerce
At last week’s MITX Great Mobile Migration Summit, I spoke to an audience along with Joan Connor from PartyLite, a home fragrance direct selling company, on “Why Tablets Will Outpace Smartphones:...
View ArticleDelivering a Brand Experience that Drives Revenue Using Online Content is Easy
Building a brand that is unique, consistent and powerful across all channels and at every point of engagement is imperative to your customer experience as well as your company strategy. Delivering that...
View ArticleCouch Commerce: Not Fad, but Future
Zmags Co-Founder Speaks on Growth of Tablet Commerce & ‘Couch Commerce’, a Shopping Behavior Facilitated by the Zmags Platform Zmags’ Jens Karstoft on Tablet Commerce Couch commerce –which is not...
View ArticleThe Right and Wrong Content for the Purchase Stage
Recently, we blogged about engagement for the online shopper, saying that engagement is necessary before, during, and after the purchase is made. Digital catalogs provide a platform that merges content...
View ArticleBack to School 101: Capturing Greater Share of Wallet via Engaging Ecommerce...
Even though school just ended for a lot of kids, the next school year is already top of mind for marketers and retailers across the country. Additionally, discounts and promotions for back to school...
View Article4 Steps to Better Social Commerce
What’s the secret to building a successful commerce channel across Facebook and other social platforms? Well, there’s no secret, really — with the right approach and the right tools, you can quickly...
View ArticleSocial Commerce: What’s Real and What’s Noise?
“Social Commerce” is a phrase-de-jour that gets tossed around a lot in tech and digital marketing circles. It’s exactly like it sounds: the convergence of social media and e-commerce, blending the...
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