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Why Marketers are Scurrying to Provide Video Based Content

Comscore reports that as of April 2012, almost 85 percent of US audience viewed online video. An adult viewer watches 21.8 hours a month on an average and this is double the corresponding figure in...

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Ensuring a Truly Integrated Experience Across Multiple Devices

Consumers now access content through multiple devices. The diversity of touch points is not just limited to devices such as desktops, tablets or smart phones, but also to mediums such as web browsers,...

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The Future of the PC as a Content Source

The August 2012 Abode Digital Index study “How Tablets are Catalyzing Brand Website Engagement” reveals that consumers are showing an increased preference to tablets. The study also highlights the fact...

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ShopBAZAAR Provides a Contextual Shopping Experience

In 1867, Harper’s BAZAAR became America’s first fashion magazine. The magazine has now achieved another first with the launch of ShopBAZAAR, a breakthrough online store that allows the viewer to...

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Digital Catalog & Content Performance: Top 5 Metrics (#4)

The fourth topic in my series of Top 5 Metrics when evaluating digital catalog and content performance is the Shopping Cart Funnel — which is really a related group of metrics rather just one (sorry, I...

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Merchandising via Digital Catalogs: Your Online Storefront

Online merchandising is a less-talked about part of ecommerce that, in theory, should achieve a similar goal as its in-store conterpart:  to “display products in such a way that stimulates interest and...

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MITX Mobile Migration Summit: Why to Focus on Tablets for Ecommerce

At last week’s MITX Great Mobile Migration Summit, I spoke to an audience along with Joan Connor from PartyLite, a home fragrance direct selling company, on “Why Tablets Will Outpace Smartphones:...

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Delivering a Brand Experience that Drives Revenue Using Online Content is Easy

Building a brand that is unique, consistent and powerful across all channels and at every point of engagement is imperative to your customer experience as well as your company strategy. Delivering that...

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Couch Commerce: Not Fad, but Future

Zmags Co-Founder Speaks on Growth of Tablet Commerce & ‘Couch Commerce’, a Shopping Behavior Facilitated by  the Zmags Platform Zmags’ Jens Karstoft on Tablet Commerce Couch commerce –which is not...

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The Right and Wrong Content for the Purchase Stage

Recently, we blogged about engagement for the online shopper, saying that engagement is necessary before, during, and after the purchase is made. Digital catalogs provide a platform that merges content...

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Back to School 101: Capturing Greater Share of Wallet via Engaging Ecommerce...

Even though school just ended for a lot of kids, the next school year is already top of mind for marketers and retailers across the country. Additionally, discounts and promotions for back to school...

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4 Steps to Better Social Commerce

What’s the secret to building a successful commerce channel across Facebook and other social platforms? Well, there’s no secret, really — with the right approach and the right tools, you can quickly...

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Social Commerce: What’s Real and What’s Noise?

“Social Commerce” is a phrase-de-jour that gets tossed around a lot in tech and digital marketing circles. It’s exactly like it sounds: the convergence of social media and e-commerce, blending the...

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